PDF Download Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
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Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
PDF Download Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
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About the Author
SHANE CLOSSER is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa, a global IT services company. He manages more than 500 CEM specialists worldwide who develop advanced CEM solutions for Virtusa’s media, financial services, insurance, and healthcare customers. He has managed more than 75 large programs across vertical markets, and his clients include Fortune 500 and Global 2000 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, and content management. He is a certified Adobe trainer with more than 15 years of experience in enterprise content management. Connect with him on LinkedIn or via Twitter @srclosser.
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Product details
Paperback: 192 pages
Publisher: Adobe Press; 1 edition (August 8, 2013)
Language: English
ISBN-10: 0321926943
ISBN-13: 978-0321926944
Product Dimensions:
5.5 x 0.3 x 8.5 inches
Shipping Weight: 9.9 ounces
Average Customer Review:
3.3 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#909,963 in Books (See Top 100 in Books)
It did exactly what it says. A quick reference guide for quick decisions in analytics. Advanced functionality can be found in other books.
Don't buy it if you're trying to find out how the tool works and what it can do...
Too many bullet points and not enough real how-to or guidance.
I am new to Adobe Analytics and more of a Adobe AEM guy, but those worlds are coming together in AEM 5.6 as they are being integrated together. This helped me understand the KPIs that can be tracked, reports, configuration options, and online strategy.I know this isn't a implementation/coding book but I would still like to see a little on this. Consider adding a chapter or two on it. More and more users are becoming technical so we want it! If you do this I'll buy the next one.
It's about 50 pages (not kidding), and mostly pictures (screenshots). It is a picture-book that points out where stuff is within the interface.Any self-respecting company would make this kind of information available FOR FREE ONLINE. Not Adobe!! Their business model is all about wringing every penny of incremental revenue they can out of you.
Lousy read
I'm a marketing exec who recently purchased Adobe Analytics and while in search for a cliff notes version of the product, I came across this book and shared it with my broader team. We have found it an extremely helpful resource as we've worked to develop an analytics strategy for our company. The valuable insights provided have helped us set up and run reports, track against important KPIs, and implement best practices. I recommend it to anyone who is using or planning on using Adobe Analytics to improve the way they are marketing to their customers.
This is a great book and a great tool for anyone who is using Adobe Analytics. I highly recommend it.
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