Download The Ultimate Sales Letter: Attract New Customers. Boost Your Sales., by Dan S. Kennedy
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales., by Dan S. Kennedy
Download The Ultimate Sales Letter: Attract New Customers. Boost Your Sales., by Dan S. Kennedy
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Product details
Series: Ultimate Sales Letter
Paperback: 240 pages
Publisher: Adams Media; Fourth edition (February 14, 2011)
Language: English
ISBN-10: 1440511411
ISBN-13: 978-1440511417
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 13.1 ounces (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
200 customer reviews
Amazon Best Sellers Rank:
#29,822 in Books (See Top 100 in Books)
Dan Kennedy is probably the greatest marketer period and one of the best copywriters. I’ve listened to many of his courses, but this is the first time I’ve read one of his books cover to cover and he definitely didn’t disappoint. I almost thought that because he has such high priced programs, there’s no way he would give value in a $10-$20 book, but it’s worth a 100x what i paid for it. Anyone that has a business or sells anything needs to read this book.
The book is all about practicality. I believe the strongest advise he has is to make swipe files. I created a sales letter from just the instructions but did not look at what others have done and it flopped. So, copy what works. Do not reinvent the wheel. He says the process is less creative and more formulaic. I would say stick to exactly what he says.
Love this book!! get it and get to work on your business copywriting....learn what realy matters in your business; it is not "being" a good "technician, or getting better at the services that you provide, or the operations that you run...it is bout learning the psychology of the people that you sell to and what attracts them!! THis book has helped my in my learning of sales copy, but more importantly it gets into the core principles of marketing. Great great and very helpful.
I read this book with the hope that Dan could help me improve the message that is driving my “bad plan†onward and upward. The information is really good!
While some information in this book is a bit dated and it was primarily focused on direct marketing, Dan Kennedy also shares timeless principles of writing sales letters that can be applied even today no matter what kind of sales letters you are writing.Getting to know your target audience will never become outdated, and the suggestions he shares from his past experience are quite thorough. He mentions that in order to get into the mind of his readers, in this instance dentists, he'd read every industry publication every month, visit websites that host discussions forums for dentists, subscribe to email groups where only dentists communicate back and forth, attend industry functions, conventions, seminars, trade shows, he'd play prospect, and routine mastermind with dentists.He then shares a step-by-step process he used to write a copy, very detailed with various examples. He shares a fill-in-the-blank headlines with examples, different ways to attract attention and to overcome barriers, how to re-write and then he offers an extensive check-list with 35 points to check your copy.Yes he does have a plug for his website and services which I find appropriate in this book, and he also has a plug for few other tools like mike Capuzzi's CopyDoodles.He then suggests re-writing for passion, and editing for clarity, and how to test your copy.At the end of the book you'll find additional resources.
Since pretty much anybody who is anybody in sales and marketing learned from Dan Kennedy, and since Dan Kennedy himself never stops learning and improving, it's fair to say that this is a guys whose every word is well worth hanging on.I've just started reading this book as I have a number of his other books to get through also, and right from the start he has over-delivered with an offer of a free 12-week sales letter writing email course. He then dives straight to the "meat" with 10 crucial questions to help home in on the exact angle that will get your mail opened and read.This book is a comprehensive "how to" manual, written entertainingly and in a way that really gets the lessons across and helps you to implement at the same time.
I have read several of Dan Kennedy's books. This one is one that I return to all the time. If you are in marketing, this is a great resource for you and I recommend it as it stands the test of time. Kev
Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer. There is no doubt that he is good at it. There is no doubt he can help the people and business that want to sell more. This is a great source for compiling a great, effective profit generating sales letter. It has been on my shelf since the second edition. When I couldn't find my old copy, I bought this third edition. Which, as far as I can remember, is actually better.The thing is you have to get past the fact that the book is a sales letter. As far as I am concerned it ought to be a sales letter, that's what the book is about. Right?!? Of course it is. So to those who would say this is not a good book because it gives his websites every few pages - Get Over It! The fact of the matter is that Dan Kennedy is a Direct Marketer / Information Marketer. This book is great illustration of how he he is successful at it. Read it, takes notes, write down your own thoughts and learn. As far as references to websites that are selling you high priced advice and information, look and learn. Besides this book has a light touch compared to his and other Direct Marketers. In this book he actually references a good deal of sites, books and information that is not his. He isn't profiting off of all of it.He starts with an excellent set of excersizes that help the writer: Identify the Customer,Identify the Real MarketIdentify What Their Best Interests are, etc.Then he guides you through the art of crafting your message in the subsequent chapters. I have used these approaches since I first read them 15 years ago and forgot where I had learned them until re-reading this edition.This is one of the better sales letter books and one of the best Dan Kennedy books. If you take it for what it is and what it's cover promises, it is a great book. persuasion
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